PHeat can track every shopper in the scene and analyze their activities such as passersby, impression and dwell. In other words, PHeat can sense how many shoppers passed from any point of the store, where they stopped and how much time they spent.
PHeat video analytic engine can exactly understand in-store human activities.
The shoppers just walking and looking around are classified as passersby.
When a shopper stops and starts to spend time in the store, then it is considered as an impression event.
The intelligent software can also measure the time spent by the shoppers.
Here are some examples of benefits.
With the help of heatmap reports, the retailers can easily identify best and worst performing areas of the store.
Rental price in retail are extremely high. Do you know how much space can you utilize effectively?
You can effortlessly check if your visuals and shelves are getting attention.
PHeat provides right and in-time data for your optimization tasks about marketing, staffing, pricing, store layout and much more.