PHeat - Heatmap Analytic

The heatmaps with meaningful shopper behaviour insights

PHeat video analytic engine can exactly understand in-store human activities.


The shoppers just walking and looking around are classified as passersby.


When a shopper stops and starts to spend time in the store, then it is considered as an impression event.

Dwell Time

The intelligent software can also measure the time spent by the shoppers.

Shopper oriented decision making is now possible

Here are some examples of benefits.

Hot & Cold zones

With the help of heatmap reports, the retailers can easily identify best and worst performing areas of the store.

Store utilization

Rental price in retail are extremely high. Do you know how much space can you utilize effectively?

Merchandizing strategies

You can effortlessly check if your visuals and shelves are getting attention.

A/B testing

PHeat provides right and in-time data for your optimization tasks about marketing, staffing, pricing, store layout and much more.