Many stores are plagued by inefficiencies that are caused by two simple problems: The management doesn’t know how many people to expect at a given time, and it doesn’t know where the people who come into a store are going after they’re inside. This leads to mistakes in staffing levels and misplacement of high-profit items. The solution to both of these problems is carrying out people counting with reporting software.
To customers, the results of these miscalculations can be obvious and aggravating. One of the most glaring examples is the long lines that form at one or two checkouts while another 6-10 registers sit unmanned. Customers will often complain loudly when they’re stuck in these lines, but unfortunately, those complaints are given to the one or two cashiers that are present.Those cashiers will almost never say anything to the top brass in fear that they will be seen as “complainers” and fall into disfavor.
Another obvious sign that the management isn’t keeping track of customer traffic is the presence of a forgotten-looking corner of the store that includes items that should sell briskly. These items sit and get dusty because they are placed in areas where customers aren’t going. Often, the store will think the items are at fault, when in reality, people don’t know that they even exist because they never go to that part of the store.
This software works with Axis in-store cameras to keep a continual head count. Data is then sent to a cloud server so that store management can access it at any time. The software also allows the raw count to be broken down into useful metrics like times of day, days of the week, and more.
With this information, the management will be able to make much better decisions on many fronts. It will be able to get hard data on the store’s busy times so that more cashiers can be assigned to those times – and so that it never has to face the scene of 10 cashiers all standing there while there’s only one customer in the whole building. The data will also make it easy to schedule sales so that more products actually move.
To learn more about our easy, automated method of people counting software, just contact us. We’ll be glad to help you optimize your store to make the profit it is truly capable of bringing in.