Customer traffic and conversion are important stats for retailers to monitoras it directly impacts the total sales. While increasing the total potential customers that walk into the store is critical, it is even more important to convert those potential customers when they enter. Store traffic can increase by finding a good location and placing attractive signs and merchandise in the windows. Converting customers is much more challenging. Counting and analyzing those customers is the first step in the process.
In order to optimize their sales, it is important to first conduct a small research on applications of conversion rate for retailers. PCount provides some of the most, highest value research for those retailers.In particular, the company provides an analytic technology and real-time traffic data through in-store cameras. This dynamic system constantly updates to inform and educate the company about its customer traffic.
Furthermore, the entire data system is held together by a sleek data visualization software platform. It allows the user to immediately understand their entire traffic pattern, compare stores and regions. In addition, the company can pre-select KPIs that clearly indicate which conversion techniques are working and which are not. Without this key data, it is impossible to understand the best methodology of customer conversion in real time.
Overall, as the retail sector becomes more and more competitive, customer conversion is becoming more critical. PCount provides the necessary tools and information to gather the right information and execute on the key steps to success. For more information and to see a demonstration of the system’s capability, please contact us.