It wasn’t very long ago that hardly any brick-and-mortar stores had respectable websites, let alone the ability to make use of advances in other technology. Now, it seems that every major company not only has a site with e-commerce enabled, but also participates on several social media sites, publishes smartphone apps, and more. Here are some of the advertising trends for retail operations that have emerged from the advance of both customer-facing and business-side technology:
Improved Tracking of Advertising Results.
Tracking has always been a major concern of retail advertisers, and this has been true since the newspaper was considered cutting edge. Now, modernization has made it so that several types of tracking are available. Online, it’s possible to track ad clicks, the source of web sales, the amount of times an ad is seen, and more. In the store, the effectiveness of a new ad campaign can be partially measured by counting how many people come in. Systems like the one produced by PCount automatically count each person who walks through the monitored doors so there’s no need to manually go through surveillance recordings.
Changes in Advertising Methods.
For years, people have complained about “in your face” advertising. While many companies paid lip service to doing things differently, it was only recently that this became a real trend rather than wishful thinking. Now, many companies emphasize usefulness in the things they publish. Both in-store pamphlets and on-site publications often offer useful information about the category of products being sold rather than just describing a specific item.
There’s an App for Everything.
One of the biggest trends lately is the release of cell phone apps. These tie into the overall trend for usefulness while jumping on the smartphone bandwagon. While some of these apps only give customers information about what’s on sale, others do things like allow people to get the lowest price for every item they buy. Some of the more innovative ones make use of a phone’s camera to allow customers to see how they would look in different outfits or accessories. Each type of store seems to have an app tailored to their specific product lines and clienteles.
These are just some of the current advertising trends for retail businesses. Just contact us to learn about more and see how you can use our people-counting technology to measure the effectiveness of your company’s latest advertising efforts.