Brick and mortar stores are in direct competition with online shopping options. Retailers cannot ignore new technologies since consumers are constantly seeing ads online or receiving promotional messages via email or social media. Here are three tech products that are setting new advertising trends for retailers.
- POS are changing. Electronic POS can be used to present consumers with additional choices when they check-out. POS can for instance be used to display information about loyalty programs or to encourage a shopper to enter their email address to sign up for a newsletter or a rewards program. This is a great way to get shoppers to come back to a store.
- iBeacons are still a new technology but a growing number of retailers are using these devices. These small devices send notifications to mobile devices within a certain area. Consumers receive an alert on their Smartphone while they walk by a store or while they browse inside. These devices can be used to draw shoppers inside a store with information about a flash sale or encourage a purchase by sending a coupon to a shoppe’s phone while they browse.
- Augmented reality is believed to be the future of advertising. Augmented reality devices have already made their appearance at several tech shows and a few retailers have adopted them as a way to showcase new products. Augmented reality provide shoppers with a unique and interactive experience while providing them with the kind of relevant information they would usually look up online.
It is crucial for brick and mortar businesses to stay up to date with the latest trends in advertising. Check out the solutions offered by PCount if you need help with your advertising campaign for retail business. Contact us to learn more about the innovations that can benefit your business.