Maintaining an online presence is important to retail competitiveness. Competition from online shoppers continues to increase as technology conveniently places itself in each customer’s finger tips. But brick-and-mortar stores have a role to play in the online battle for customers. It is through what a recent article in Geo-marketing calls, Digital Presence Management. We, as consumers, have gotten used to picking up our devices at a moment’s notice to satisfy all of our shopping and inquiry needs. But the convenience of locating the answers to those questions online at a moment’s notice may not be paired with the instant gratification of receiving said goods or services at a moment’s notice. When we cannot wait for the time it takes for online retailers to ship our merchandise to our doorstep it would behoove our local businesses to appear promptly and orderly in our search results.
Past research conducted by Google concluded that shoppers are using their online capabilities more and more these days with the amended search criteria; ‘near me’. Proximity matters. And more astoundingly, they found that 93% of mobile phone searches resulted in a purchase being made. That is a pretty impressive finding honing in on the importance of maintaining an up-to-date online presence so that your retail business continues to appear in the search results.