You may be sold on a small research on applications of conversion rate for retailers, and you may not. For those of you who aren’t sure about it, here are some of the best things we can think of about its features.
1. It helps you understand ,When are your customers in the store? What should your hours be? when and how much staffing do you need during these hours? If most of your business is in the evening, then you need most of your employees at this time!
2. Also, are the promotions you are using working? Are your customers using your coupons you send in the mail? Do you have a buy one get one free promotion? Are your customers buying those items? You can utilize the promotions that are working and discontinue the ones that are not.
3. Another thing you may learn is what type of item is selling the best? Knowing what your customers want , will help you keep them satisfied. You can make sure you have those items in stock, and check out items that could be an add-on sales. If you have satisfied customers, you gain their loyalty, and they will tell their friends and family how helpful you are. This will increase sales and profit for your store.
4. Last, but not least, you can learn what is working and what is not in regards to the layout of your store. If you add surveys to your information collections, your employees and customers can relay to you what they like and what they don’t. Maybe there are displays in the way, and people have to weave in and out. Your customers may want the easiest way around your store as possible. Make browsing easier, so they don’t get frustrated.
To talk more about this, or anything else, please contact us.