Your brick and mortar store has a vast amount of potential, and you’re constantly discovering new ways that you can increase that potential. By using continuous traffic measurement through PCount, you’re already ensuring that you can quickly take advantage of anything that you discover about promotions, store traffic, and sales. If you want to unlock your store’s potential and addressing visitor traffic glitches, there are a few things you can do.
Give the Store Staff Questionnaires
Your store staff is familiar with aspects of the store that you might not get to see as often. They’re the ones who work most directly with customers, spend the most time on the floor, and deal with both complaints and instances of praise. When looking to improve your store, go to them first! You may be surprised by what your staff has to say.
Reevaluate your Store Design
Is your store stuffy? Are the aisles cramped? Is traffic able to easily flow even when the store gets crowded? If you can’t answer these questions positively, you might need to reevaluate your store’s design. While you want to be able to fit in as much merchandise as possible, you don’t want to give your customers the impression that you’re trying to cram them in. Instead, provide them with plenty of space to move–and you with plenty of room to display your latest merchandise.
Reconsider Marketing Strategy Based on Sales and Traffic Data
The beauty of working with PCount is that you’re constantly monitoring store traffic, so you know immediately how well sales and promotions are working, which marketing strategy is bringing new customers into your store, and how much you sell once people actually make it in the door. Constantly consider traffic and sales data with relation to your marketing strategies to help ensure that your store will reach its best possible potential.
Ready to get started? Contact us to learn more about monitoring customer traffic within your store