Holidays present a unique opportunity for many businesses. Not only do you have the chance to sell more products than you would during the rest of the year, you also have the chance to attract new customers and potentially create new regular customers. Promotion strategies for the holidays (no matter what that holiday may be) should be aimed not only at drawing new customers in with unique offers, but at bringing in new customers who will become regulars. A few popular strategies include:
Hold a Conditional Promotion
Offer a free gift or an amount off when a customer’s shopping cart total reaches a certain threshold. For example, you might offer ten dollars off of a fifty-dollar purchase, thereby encouraging shoppers to fill their cart just a little more than they would without the promotion.
Offer Bundle Discounts
Put together several items in a ready-prepared gift set or other bundle and offer it at a discount compared to your normal rate. This works particularly well with electronics, gift baskets, and seasonal items. Try creating a unique “basket” for Easter, especially if you have products aimed at kids.
Offer a Discount on Gift Cards
This is particularly effective around holidays like Christmas, when people are in need of gifts for individuals that they don’t know well enough to make a selection for; but it works at other times throughout the year, as well. Either offering a percentage off or adding value to the gift card at a certain threshold–for example, adding $5 to a $20 card to make it $25 dollars–will work well to encourage gift card purchases.
Try out a Contest!
Offer your shoppers entry into a contest for their purchases. For example, for Easter, you might set a basket of eggs on the counter. With each purchase, your customers can choose from the available eggs. They might just contain candy…or they might contain a coupon that they can use on their purchase! These can be dollar-off amounts or percentage offers, depending on what you prefer.
Or, offer a bigger prize: allow each customer to enter into a drawing for a bigger-ticket item that will attract a great deal of customer traffic. You can decide whether you want to allow entry for anyone who fills out an entry form or if you prefer to limit it to paying customers.
Have Samples Available
This is particularly useful for food-based marketing, especially seasonally: there are some products that are only available at a certain time of year or around a certain holiday, and letting customers have a taste encourages them to stock up now!
Have an In-store Customer Appreciation Promotion
This might include free food or drinks or free entertainment–whatever works best for your target audience. A customer appreciation event will help draw people into your store, where they will browse and often end up making a purchase.
Whatever promotion you decide to use, holidays are a great time to try it out. They draw people into the store who might not otherwise be there, give them more reasons to shop, and encourage the purchase of products they might not otherwise buy. Looking for a way to monitor the number of people coming into your store around these promotion events? Contact us to see how we can help.