Engaging with consumers on social media is becoming the norm in today’s digital age, but did you know that networking on these sites also increases in-store sales? Take major clothing retailer J.Crew Group as an example. In a report they posted last year, they found that customers who engaged with their brand on social media were likely to spend up to twice as much as non-socially engaged consumers.
We’re all aware of the tremendous popularity and omnipresence of mobile handheld devices, and according to statistics, 80% of these users are shopping on their devices while they are inside of retail stores. While we can’t read shoppers minds, force them to shop at our stores or get them to visit our website while they are shopping, using people counting software can give us better insights to their in-store behaviors.
Using a Camera App installed on any in-store Axis camera, PCount not only records customers leaving and entering the store, it also delivers analytics from the raw data into more meaningful and useful information. With a user-friendly dashboard, you can access store comparisons, individual units, geographic locations and store groups.
All the information is safely stored and easily accessible in cloud-based technology. Data can also be transferred into other useful formats, Excel, PDF, JPEG and PNG. Point of sale (POS) can also be integrated with the system offering key performance indicators (KPIs) on things like conversion rates. For more solutions on increasing store revenue, tracking your brick-and-mortar store traffic, please contact us or feel free to visit our website.