Have you ever wanted to be a fly on the wall at your retail store to find out what exactly customers do? Imagine being able to track shopper flow and behavior. Imagine the technology that can calculate a customer’s dwell time anywhere in your store and the exact number of people who came by. Envision a solution to discovering which layouts work and generate more traffic: one that helps you make important store design and staffing decisions to optimize your revenue. Well, the great news is that you don’t need to dream about this kind of technology because it is available now! Your solution is here with our applications of heatmap analytics in retail, making customer behavioral data easy to obtain.
PHeat Analytic and StoreFlux: Our Retail Solutions
Our revolutionary PHeat solution tracks customer activity through heatmaps. People naturally leave heat trails behind from their bodies that the analytic picks up on. The StoreFlux reporting add-on to PHeat visualizes shopper behavior on your store’s floor plan. You will see hot and cold zones that tell you where customers are more likely to be and where they rarely frequent. This layout is incredibly simple to understand and helps retailers determine where the “hot spots” are in their store. It can generate clear images of shopper flow which include impression events and dwell time. It is so accurate that it can count the exact number of customers who passed by!
Enhance Customer Marketing for Better Sales
Empowered with the information from our PHeat analytic, you will be able to develop good retail strategies. Where will you stock your most in-demand item? If it is well-known, then you will not need to have it take up one of your prime zones with high customer dwell times. For example, everyone knows about iPads when they enter the Apple store. If they want the product, they will seek it out. There is no need for the most popular product to take up a prime spot in the store to fly off the shelves. How will you best promote a new product? You can look at the shopper flow on your heatmap floorplan and place the new product where the shopper flow was the highest, and why not? If this is where the most customers pass by, then more exposure means the potential for higher sales. Likewise, if Apple came out with “the next big thing” then it would benefit their business to have that product showcased wherever the data shows customers congregating the most.
Fix Staffing Problems to Maximize Everyone’s Satisfaction
Being privy to shopper behavior through heatmap analytics allows you to even make staffing decisions that will save you money and maximize customer satisfaction. Too often floors are under-staffed or over-staffed. PHeat can fix this problem. For example, if the data shows that consistently on weekday mornings there are the fewest customers, there may be no need for a full staff of customer service associates.
Stop throwing your money away on needless shifts when there is no work to do and no customers to serve. Instead, schedule a full crew when the data shows the customer flow is the heaviest: usually on the weekends and holidays. By making these proper adjustments to scheduling, customers won’t be left stranded without help on the days when a skeleton crew is scrambling to assist a packed store. Also, your employees will enjoy their job when they are not stressed and trying to carry the load that should normally go to three people instead of one. This is a win-win situation that leads to a higher employee retention rate, higher customer satisfaction, and ultimately savings in your pocket.
At RetailFlux Inc., we have developed heatmap and shopper flow analytics that help retailers see where customers actually go in their stores and how long they dwell at certain points. This enables you to be the fly on the wall and obtain valuable information that empowers you to implement a good marketing strategy and maximize your revenue. Contact us to find out more about our heatmap analytics in retail and how they can benefit you.