Stores in prime retail environments with heavy traffic such as: indoor/outdoor malls, downtown areas, or tourist attraction areas, have a distinct marketing advantage. Store owners are paying higher rent prices per square feet for these prime locations, therefor need to maximize their in-store sales conversions. Let’s discuss investing in heatmap analytics in retail vs. traditional/digital marketing.
Interesting Facts About Retail
- The shoppers that find their way into retail stores, 80% of the time are not impacted by any marketing activity that was done through traditional or digital channels.
- 75% of purchasing decisions by shoppers are done inside the store.
- In-store shoppers on average only visit 20% of the store.
- 25% of the store is where 80% of the sales conversions are made.
Benefits of the Pheat – Heatmap Analytics
The PHeat tool that RetailFlux offers is a heat map that gathers meaningful data on in-store shoppers. PHeat tracks and analyzes every shopper throughout the day, showing shop owners and managers the behavior of shoppers, concerning what area in the store they visited and how long they spent there.
This data is gathered and accessed through RetailFlux’s cloud based platform in a secure format with easy-to-understand graphs, numbers, and maps. This means multiple locations can be managed remotely anytime of the day and anywhere.
The benefits the PHeat include marketing intelligence using real-time shoppers at an in-store environment. This takes the theory out of marketing and brings valuable data to owners, in order for them to make better marketing decisions. So, although PHeat isn’t a form of traditional or digital marketing, it’s still a marketing tool.
PHeat integrates simply with in-store CCTV systems and cameras. The data can be exported in Excel, PDF, and common image formats. The RetailFlux interface can be accessed through desktop, laptop, and mobile devices.
PHeat shows the numbers of shoppers filtered by the times desired (daily, hourly, etc.) and in specific locations of the store. It also shows the shopper’s behavior by indicating passerby and impressions; PHeat will show the dwell time for impressions by indicating how hot or cold an area was, while also giving exact times for how long the average dwell time was.
Daily overviews can easily be compared with each other by owners looking at which zones were hot and cold and how many people were in what areas (or in the store total). The hot and cold indication makes it simple to understand and see where shoppers are spending their time (dwelling), and specific filters can be created for times and spaces for in-depth insights.
PHeat vs. Traditional/Digital Marketing
The point of this article is to help owners and managers understand where to direct their marketing efforts, yet not to say that traditional/digital marketing should be abandoned. Many retail stores also have an online presence and need to market digitally. Traditional and digital marketing does work to some degree for brick and mortar stores, yet most of the in-store shoppers are not there because of these marketing efforts.
What this means is retail shop owners and managers would benefit more from having the tools to convert more sales in-store, rather than putting their main marketing emphasis on traditional and digital marketing methods. The best tool to use to convert more in-store sales conversions is the PHeat – Heatmap Analytics from RetailFlux.
Actionable Insights Equals More Sales Conversions
With PHeat, store owners and managers can take the guess-work out of how to set up their stores’ displays, what to sell, does their clearance sales work, etc. The process of rearranging and trying new sales techniques in-store will begin, guided by the insights gained from PHeat. The success of any: changes, sales, new displays, new items, signs, and/or space arrangements, can be gauged accurately using the PHeat.
The results will be: stores optimally arranged for maximum dwell time and sales conversions from in-store shoppers. Sales strategies will also become refined and effective to convert more sales. Basically, valuable retail space will be utilized more effectively and stores will convert more in-store shoppers by engaging them with proven techniques and methods.
PHeat – Heatmap Analytics provides retail store owners and managers a more effective way to convert in-store sales than traditional or digital marketing techniques. Yet, this doesn’t mean traditional and digital marketing should be abandoned, rather an emphasis should be placed on maximizing the in-store shoppers already showing up.
Investing in RetailFlux’s PHeat – Heatmap Analytics is bound to expand a retail store’s ability to convert more sales, by helping them arrange a more engaging and effective retail store environment. Converting sales and making a profit is always a key indicator of a successful strategy, and PHeat is the most effective tool to achieve this with in-store shoppers. If interested in learning more please contact us today.