Retail stores have many business aspects to consider when running their day-to-day operations, yet the goal is always to engage customers and convert sales. Marketing efforts for this purpose shouldn’t only be confined to advertising, displays, or even an online presence. Indeed, the holistic in-store environment combined with effective sales strategies foster increased sales. In this regard, let’s examine how heatmap analytics can improve staffing and customer loyalty in retail stores.
What is Heatmap Analytics?
PHeat – Heatmap Analytic is an innovative product RetailFlux offers retail stores, in order for them to gain valuable insights about their shoppers and the effectiveness of their store’s layouts. Basically, PHeat shows how many, where, and for how long shoppers were in a store. These factors are easily seen from a cloud based interface, in the form of hot and cold zones throughout a store.
PHeat Improves Staffing
Retail stores are always staffed by someone, whether it’s the owner, manager, a salesperson, or a mixture of them. Retail stores without the PHeat rely on sales numbers, customer complaints/compliments, and/or managerial reports, in order to evaluate the effectiveness of an employee. This does indicate a fair amount of effectiveness, yet with PHeat even more insights could be gained.
Not only will managers be able to see the numbers, but also the patterns of shopper behavior according to the employee on duty. A certain section of the store could be “cold” when a certain employee is on duty, or the dwell times could be up at certain areas with another employee. Whatever the case may be or why, managing employees and optimizing their effectiveness is possible with Pheat’s insights.
Maybe the reasons for the cold or hot zones with certain employees will remain a mystery for a time, yet eventually patterns and other clues will surfaces, giving further indication of the exact reasons. At this point, managers have better intelligence to proceed with, in order to correct an employee’s behavior, or even copying certain behaviors for universal implementation. For instance, a certain staff member could play music that happens to increase dwell time, or another staff member isn’t attentive enough and decreases dwell time.
PHeat Improves Customer Loyalty
Every business wants to improve customer loyalty and establish a good reputation among shoppers. This is true with online stores and brick and mortar stores alike; both benefit from return customers who become advocates for their brand and store. So, how does PHeat improve customer loyalty?
Understanding human behavior goes a long way in understanding why shoppers become loyal to your store and brand. PHeat is a tool managers can use to understand their shoppers better, because it gives insights into their behavior. For instance, a marketing promotion can be on display depicting a new product; managers can gauge the amount of interest shoppers have by examining dwell times around the promotional display.
Products that are in “cold” zones can be moved to “hot” zones, to see if the problem is the product or the store’s layout. Merchandising can become an effective art form with the insights gained from PHeat. Basically, the results will be satisfied customers who really feel like you understand what they want. Shoppers who feel understood and catered to, are likely to come back because of the satisfying experience.
Pheat gives managers more than just the numbers of their sales and who made them day-to-day. Managers will gain an enhanced ability to gauge the effectiveness of their staff, by simply examining the PHeat- Heatmap Analytic everyday. Retail stores that intelligently merchandise their products will improve customer loyalty, because shoppers are getting more of what they naturally want.
Improving staffing also means improving customer loyalty, so these two benefits work together in increasing sales for retail stores. Retail store managers and owners now have an easy-to-use tool to integrate into their marketing strategies. Simply integrate the RetailFlux cloud-based solution into in-store CCTV systems, and get detailed insights from PHeat-Heatmap Analytic. RetailFlux is the revolutionary retail analytic platform that unlocks the power of in-store video. To learn more please contact us today.