Target audiences who visit your brick-and-mortar storefronts are so diverse these days that you need a way to find out more about their behavior and WHY they do what they do. By using applications of heat map analytics in retail shopper marketing, this makes it so much easier to understand their behavior and is the new way of gaining an insight into exactly what your customers want. By having this information right at hand, this helps you know where the hot & cold zones in your store are, where your shoppers are dwelling and how to ensure proper staffing so you have adequate help that is appropriate for traffic at all times. Let’s take a closer look at how a heat map can help in your daily operations.
A Heat map helps you better measure opportunity rates and see those potential buyers who are in specific areas of your store and engaging with your display items. It uses x-ray technology that counts the store traffic, total number of visitors and lets you monitor their activities in the zone. You can then use this information to see how shoppers are interacting with your products, who decided to buy and who didn’t make a purchase at that time. And if you combine this tracking technology with POS figures, you can learn information about those customers who are leaving the store empty-handed. This gives you a clearer picture of the effectiveness of your in-store marketing campaigns and how your store traffic is matching with actual shopper purchasing behavior.
Heat map analytics really help here because they give you customer service metrics so you can measure the interaction between your guests and employees to improve the overall shopping experience. These analytics give you information in real-time so you can deploy your staff to those in-store areas where shoppers need special assistance or expertise the most. You can even use this tracking technology to set up alerts that announce to team members when a shopper is having trouble finding or selecting an item to get service there as quickly as possible. A heat map also monitors queue behavior so you can Schedule to Demand and are not under-staffed at those peak times which can cause customers to leave and go elsewhere.
Trending Products in Real-Time
Heat maps are a great way for you to compare data across different categories using color so you can identify and act quickly on what products are trending the most. You have a greater volume of data to work with now so you can see what hundreds of shoppers are buying in real-time. Using this data visualization lets you grasp shifts in your customers’ behavior and any market conditions so you can respond quickly. Insights like this are invaluable and enable you to act on these trends before other competitors in your area even know about them. This analysis also lets you quickly see where your products and categories are intersecting the best.
In the past, brick-and-mortar retailers could only analyze shopper behavior by looking at actual sales transactions when their customers made a purchase. Today, there are tools designed that give you real-time visuals so you can pinpoint what your customers are actually doing when they make these buying decisions. When you can anticipate their needs and meet them quickly, you are more likely to close those sales and keep your business going for a long time to come. Let us help. At RetailFlux, we give you a competitive advantage with our advanced video analytic applications that help you control and monitor the service quality in your retail store for greater profitability. To learn more about this new way of understanding shopper behavior, please contact us today.