The three components involved in generating accurate in-store retail shopper flow analytics are: video processing, cloud computing, and big data. Not only are the insights gained accurate, they’re also helpful in other profitable ways for retail businesses, including: marketing, store display, merchandising, and an increased sales performance.
An Increased Sales Performance
The main objective for a retail business is to increase sales conversions, within their store and online (if they also have an ecommerce store). RetailFlux is an in-store software solution, which integrates seamlessly with in-store CCTV cameras – without additional hardware. RetailFlux’s cloud platform integrates with existing ERP systems, and is ultimately designed to increase sales performance in-store.
So how do store owners know the actual performance of their store’s layout? What if a slight adjustment in the arrangement of the store’s displays, netted a 20% increase in sales performance? Shopper flow analytics, by RetailFlux, produces the insights needed to increase sales conversions in-store. The big data insights, actionably presented, inspires in-store optimization with the overall layout and merchandising strategy.
The PHeat – Heatmap Analytic, from RetailFlux, offers store owners an effective and simple way to understand their shoppers’ behavior. The hot and cold zones indicate: passersbys, dwell times, and impressions.
An overhead heatmap of the store can be managed and viewed from the RetailFlux cloud platform, in order to study the results daily/weekly/monthly/yearly. Big data is delivered through enterprise reporting with: multiple user roles, open platform API, and integration with the existing ERP.
Using queue management, store owners can specify certain areas to focus on, in order to gain insights about the dwell times and activity within the specified areas. The hot and cold zone patterns are seen on the heatmaps; users find the exact data in the dwell times and number of shoppers.
Shopper Flow Optimization
Retail store owners want a “shopper flow” that brings sales conversions. Traditional marketing methods will bring the shoppers in, but is the storefront helping or hindering sales conversions from there? Obviously, owners want their store’s layout and products to help increase sales conversions. This is what RetailFlux had in mind when creating our shopper flow analytics solutions.
RetailFlux is a comprehensive analytic platform software solution, which also offers free software updates, training and workshops, and support. Three different licensing options are available, including: cloud reporting services, SaaS, or standalone application. From the platform, users have these tools: people counting, heatmaps, conversion rate, zone activity, cloud reporting services, and queue management.
Optimizing a retail store’s layout and products for increased sales performance, is best accomplished with shopper flow analytics; inspiring and designing an optimal in-store environment to capture more sales. This effectively optimizes the shopper flow, in numbers and conversions.
RetailFlux combines video processing, cloud computing, and big data, into one comprehensive shopper flow analytic tool for retail stores. This tool is an innovative and unique solution in the industry; it gives store owners the ability to understand their shoppers’ behaviors, ultimately, to increase sales performance in-store.
Increased sales conversions are the result of an optimized in-store layout and product selection; developed from the insights gained from RetailFlux’s shopper flow analytics. Marketing, display, and merchandising strategies can be initiated and their success can be measured with RetailFlux’s big data. The best part is how easily the RetailFlux platform integrates with in-store CCTV cameras and existing ERP systems.
RetailFlux has developed a unique tool for the in-store retail industry, and leads the way in providing innovative solutions for store owners to have: comprehensive shopper flow analytics. Understanding shopper behavior with a high percentage of accuracy, gives shop owners real data to correlate with the heatmap patterns seen; the insights lead to in-store optimization and increased sales conversions. To try our demo or learn more, please contact us today.