The vast majority of retail businesses are still brick and mortar store locations, despite the rise in ecommerce. Retail stores carry a wide variety of products, but sales conversions largely depend on the overall shopping experience. Enhancing the shopping experience, therefor, is a key component in a successful retail store. In this regard, let’s examine how heatmap analytics improves retail store design and layout.
Optimizing Retail Store Design and Layout
Relevant stats — gathered about retail store shoppers — give us some interesting insights about how retail owners aren’t optimizing their store’s layout or design effectively. These stats tell us that an average shopper only visits 20% of the store and that 25% of the store accounts for 80% of the sales.
These stats tell us that there’s a lot of room for improvement in retail store design and layout. Of course, there are likely other reasons contributing to these stats, nevertheless, pointing at the layout as the main culprit is a solid conclusion. So, what can be done about a retail store’s design?
All retail store owners attempt to design and set-up their store’s layout in the best possible way, yet what they lack is real pinpoint data, which tells them exactly how to design their store. Without this data, they simply are designing their store according to what they feel is best, which may or may not be an accurate feeling.
How Can Heatmap Analytics Help?
PHeat-Heatmap Analytic from RetailFlux is a one-of-a-kind solution, that gives retail store owners the pinpoint data they need to enhance their store’s design. Heatmap analytics show hot and cold zones throughout the store, depicting what areas of the store were visited and/or dwelt in. From the heatmap, owners can see their shoppers’ behaviors more in-depth than before.
PHeat-Heatmap Analytic has the ability to focus in on designated zones to gather data on dwell time averages, as well as show the overall dwell times throughout the store. So, owners will be able to tell which areas of the store are the most popular day-to-day.
This tool takes the guess-work out of designing a store’s layout. Owners and managers may have a good sense of what areas of the store are most popular, but this sense (or feeling) can be off in significant ways compared to reality. There could be many reasons for this, such as: multiple employees, large store layout, perception is off, inability to monitor a store for long periods of time, etc.
The PHeat-Heatmap Analytic tool helps owners and managers of retail stores design their store’s layout, according to the evidence of their shoppers’ behavior. Rearranging certain cold zones in the store according to the insights gained, should begin to net good results in sales conversions. Sometimes, the layout is blocking a product’s ability to sell itself, while other times the cold zone could be caused by the product just not being effective.
RetailFlux’s cloud suite makes it easy to interact and read the day-to-day data gathered from multiple locations. The PHeat-Heatmap Analytic integrates seamlessly with in-store CCTV systems, and gives users a friendly dashboard interface to manage the data collected from all the products RetailFlux offers, including: PHeat-Heatmap Analytic, PCount-People Counter, StoreFlux-Shopper Flow, PZone-Zone Analytic, and PQueue- Queue Management.
Improving the layout and design of a retail store is key to creating a better shopping experience and optimizing the floor layout. Understanding shopper behavior on a day-to-day basis, according to where and how long they are located in the store, gives owners and managers the actionable data needed to maximize their store’s layout. PHeat-Heatmap Analytic is a the unique, innovative technological tool, that give owners and managers this actionable data.
Brick and mortar retail stores are still preferred by shoppers over ecommerce, yet technology can still help them covert more sales in-store. Ultimately, retail stores with an optimized store layout – designed with insights from heatmap analytics – will convert more sales and make more profit. Please contact us today to learn more about how a heatmap can help your retail business.