Every square inch of space in your storefront costs you money and you realize you need a better way to make sure that all these areas pay their own way. By using applications of heat map analytics in your retail resource planning, this allows you to transform your hot & cold zones into actual metrics and data so you can realize more profitability in the future. With more innovative retailing, this is the way you stay competitive and surpass others in your field. Here’s how this value added technology will help you get a better return on your investment today.
Lets You Optimize Your Store Layout for Better Sales Opportunities
A heat map is a color visual representation that lets you view all of the activity in different areas of your store so you can make a quick comparison. Warm colors let you know when your customers linger longer in a particular place and cold colors tell you when there is a lack of visitor interest. With this actual, real-time look at traffic flow, you can see how your shelving and aisles have a direct impact on the way your customers navigate when they shop. By understanding where they go–from the front door to the checkout queue, and what they have to walk past in between, this lets you know where your best opportunities are so you can better interact with them in the future.
For example, you notice that you see lots of red-hot zone activity in your swimwear and outdoor furniture departments in July more so than any other time of the year. This gives you the perfect opportunity to put an eye-catching and attention-grabbing display at the end of an aisle, adjust shelves and products to ease any congestion and make sure these items are easy for shoppers to find. You also notice lots of red activity and more parents shopping early for school supplies in the summertime. You can use this data to start stocking your shelves skillfully and then place these products more effectively to attract their attention when they first enter your store. Analytics will then allow you to measure the impact of these marketing strategies and learn more ways to take advantage of this impulse buying in the future.
Helps You Improve Loss Prevention in Those Cold or Blue Zones
Heat map software also works with your existing cameras and helps give your store added protection against shrinkage, theft and other losses that can negatively affect your bottom-line. If you have had high traffic and low sales in the past, for instance, you had no way of actually seeing any data that told you exactly what was going on. Now, when you see an area of your store where there is a cold or blue zone on the heat map, you will know that this is probably a prime area that gives someone the opportunity to conceal something and you can focus your attention there. In this way, you now have better overall video coverage and your cameras allow you to not only increase customer engagement, but also reduce loss at the same time. And when you combine heat map analytics with POS integration, you have a closer eye on your checkout system as well as any self-checkout registers you have in your store. You can also monitor your shelves in real-time so your staff stocks them promptly and you have those products available when your shoppers want to buy.
These are just two ways that applications of heat map analytics can help you determine your hot & cold zones so you will realize more profitability in the future. And when you can actually see where your shoppers stop and measure their linger times, this lets you adjust the layout of your store so you can eliminate and protect those cold areas even more. At RetailFlux, we hold the key to this revolutionary retail platform that unlocks the power of your in-store video and helps you see improvements immediately. Bringing better solutions that help brick-and-mortar retailers has always been our mission and we continue to concentrate on this every single day. To learn more, please contact us today.