We and our partner Shopronics have integrated with Power BI in term of Microsoft’s business analytics service. The aim of this integration is to deliver advance analysis for correct and faster decisions and to enable benchmark for retailers. Connecting and visualizing all data and analyses is fast wherever our clients want to. It transforms data with advanced data preparation capabilities.
RetailFlux Data Enriched by PowerBI
Data The RetailFlux and Power BI integration provides significant benefits to our clients. One of the most important advantages is that RetaiFlux data are included in the business analytics rhythms and reporting practices.
- E-commerce Google Analytics data finds out that omnichannel shopping patterns are integrated Power BI and RetailFlux data.
- This integration enables clients to understand social media and digital advertising insights, so that they can measure the effectiveness of campaign spending and shopper responsiveness.
- This integration also provides staff training and performance matrices which are based on the shopper activity patterns in different categories.
Benefits of Power BI Integration
It provides stunning and understandable visuals, creating data dashboards and visualizations in minutes. As you can see, ranges of passerby, impressions, and dwell numbers are extracted on a daily and hourly basis. Also, these ranges are separated for performances of such categories as home, kids, and entrance display. In addition, they are separated by location. Likewise, it provides monthly impressions or traffic trends and traffic ratios as visuals. Our clients readily figure out whatever they want and need as visuals and benchmarks based on category and location, both daily and monthly.
Consequently, these reliable data and their analyses make insights clearer for in-store optimization, improved management, benchmarks, and faster decision making throughout this integration. Shopper patterns and responsiveness become more understandable.