Since the early 1970s, when door counter device was first introduced into the retail world, this method of tracking customer volume and movement has been an effective part of retail marketing strategy. Nowadays, sophisticated technology allows businesses to collect highly detailed data on not only how many people shop at their establishment. But at what times of the day or week, in which areas of the store, and for how long.
Why are people counting such an important part of retail marketing?
There are several reasons, including the following:
- The door counter device allows retail stores to determine their busiest times during the week. This means that they can ensure sufficient staffing levels for the high volume times. Also, pare back the number of workers on hand during slower periods.
- Advanced people counting techniques allow companies to analyze how they can most effectively improve in-store customer service. For instance, if customers regularly spend long stretches of time in a certain department, then management can ensure that associates are on hand to assist in that department as needed.
- Door counting is one way to measure the effectiveness of a promotion, or other marketing initiatives. Detailed information gathered from people counting statistics can help the store managers. Other executives determine whether their marketing outreach has accomplished its purpose, or whether they need to switch gears and try another approach.
- Counter system can also aid in loss prevention. Stores can ensure that enough workers are on hand during both busy and slow times to not only assist customers but also to keep an eye on potential shoplifters.
People counting technology has come a lot way since the ’70s. Modern counting techniques are sophisticated, detailed, and highly valuable for retailers seeking to optimize their marketing strategy. Implementing such technologies as a door counter device can drive business growth and increase revenues for retailers across the board. You’re invited to contact us at your primal convenience for advance retail analytic solutions and people counting analysis for your retailer