Why Is People Counting Important?
People counting system is an important facet of managing a successful retail location. The chances are if you own a retail location you also understand the importance of properly understanding its foot traffic. People counting system is a more accurate method of doing this.
Better understanding this data allows us to better understand interesting details about what is happening after people enter your store. If we use this data correctly, we can even understand what is propelling customers to enter a store in the first place.
For example, we can understand the success rate of a particular ad campaign through people counting. This provides by measuring the increase in foot traffic, and perhaps even the location of the highest trafficked areas within your store. This can then be compared to existing data regarding the foot traffic your store typically draws.
One of the most important things people counting system is a store’s conversion rate for helping us understand. The conversion rate is how many shoppers within a store are converted to purchasers.
But this isn’t the only thing we can better understand through people counting.
Many retailers focus merely on transactions to better understand the number of customers they serve every day. The problem with this method is that it’s ineffective for truly understanding the full picture. For example, you can’t measure your conversion rate if the only information you have is about how many successful transactions you make.
And, don’t non-buyers matter? The truth is that they matter a whole lot because they represent a number of people that could have been potentially converted to customers.
Also, better understand your store’s foot traffic will allow you to more appropriately schedule employees to handle the demand. Is traffic in your store typically slower in the evening? That means you’re potentially wasting money if you’re over-scheduling your staff during that time.
That’s not all. Through better understanding the “hot spots” of your store, you can place products in places that are most likely to generate sales. You can also move less popular merchandise to more appropriate areas.
Finally, franchises can even use data regarding their conversion rate to better understand how their stores rank comparatively.
How RetailFlux Can Help You
So, we now understand the importance of door counting. That doesn’t mean it’s become any less difficult to implement. If done manually, people counting can be a pretty arduous ordeal.
Here’s where RetailFlux comes in. Our products are so trusted they’ve already been installed in 5,000 different places. They’re also accurate, with a 96% rate of accuracy.
Our products have a host of benefits. They can allow you to measure traffic in real time and adapt to the specific conditions of your store. We not only offer people counting services but also heat maps, route maps, queue monitoring, zone and shopper flow analysis.
Running a store is complex. Allow RetailFlux to help you.