Is your business doing numbers? Many businesses tabulate their revenue in dollars and cents, but your foot traffic is the key. Without customers, you’re not doing numbers at all. In fact, keeping track of how many people attend your events is also important. Knowing how many people are attending your events or are frequenting your store can help you in many ways. Advances in technology give business owners an opportunity to keep track of their foot traffic.
How To Utilize Door Counters Benefits
Door counting provides advanced retail business insights on shopper psychology, behavior patterns and attitudes while in your store. The door counting system is an important feature of managing a successful brick and mortar retail. Smart traffic analytics from the right company can send your business or event in the right direction and lead to your revenue soaring.
People Counter System In Retail
People counting in retail gives you an opportunity to evolve with the trends of traditional technology. If you’re looking for ways to bank new customers and/or trying promotions or media resources, people counting technology can give you a firsthand account of your success or where you’re lagging. For example, retail people counting can tell you what area of your store is getting the most traffic. You can also get a grasp of customer behavior, reduce inventory losses, analyze peak traffic flow, adjust staffing levels, and more.
Multi-dimensional people counting technology can help businesses many important areas involving data that include:
- Follow customer behavior
- Improve security
- Analyze customer metrics
- Capture customer attention
- Raise conversion rates
Conversion Rates Measuring By Counting People
One of the most important benefits of retail footfall counting provides the store’s conversion rate. The conversion rate is how many customers enter within a store are converted to sales.
Let RetailFlux Help You Unlock The Power Of Analytics
As a revolutionary retail analytic platform, RetailFlux has many technological resources that allow your business to benefit from exclusive insights from people counting. Our plug and play platform is guaranteed to work for your retail or event. We’re dedicated to helping you keep track of everyone on the scene while providing a detailed heat map report that includes a 98.7 percent accuracy rate. You’ll never have to worry about unexpected hardware failures or bandwidth throttling with our solid technology platform. You’re encouraged to contact us at RetailFlux for more details on advanced people counting technology today.