Does knowing your customer traffic improve your business? Footfall counting provides insight into client habits by tracking the number of people entering and leaving your store. Here are some people counting benefits.
By revealing traffic patterns, footfall counting helps you assess labor requirements for different periods. As a result, you can post more employees to the busiest shifts and save yourself labor costs during slow hours. You could also decide to move vacations to the low season when staff absence is less detrimental to your business. Not only that, people counting boosts performance by ensuring your employees are not overwhelmed when traffic is high. This improves service delivery so that shoppers get value for their money. Consequently, you retain old clients and land new ones through referrals.
Evaluate Marketing Strategies
People counting in retail help you know which marketing technique is most effective so that you don’t blow money on strategies that don’t generate returns. For example, a Facebook ad announcing discounts on a particular day is expected to increase the number of people visiting your store. Stagnating sales mean the advert didn’t pique buyers’ interest and should, therefore, be reviewed or switched to other methods. Note that traffic doesn’t translate to sales. While the door counting system might record an increase in visitors, the traffic could be from window shoppers who leave the store without making a purchase. This calls for more aggressive staff so that clients don’t leave the shop without your product.
Analyze Customer Experience
Data on the interval between visits as well as average visit duration is useful in measuring client satisfaction. This information helps you identify the highest performing retail stores in a chain so that you can equip other branches with support and training to increase their output. Likewise, it helps you know your most popular items by assessing the dwell time in front of particular shelves. As such, you’ll display your sought-after products where they are most visible.
A proper implementation will propel your business to its maximum potential. People counting benefits go beyond boosting sales; they improve customer relationships. If you would like to get help, please contact us by requesting a demo here.