Footfall also, known as people counting, refers to the number of individuals who walk into a retail store. Footfall counting is achieved through the use of systems to track the number of people in retail. Footfall counting benefits include;
- Optimizing sales and Conversions
Analyzing sales data and traffic will enable the business to determine the number of sales lost; this might be as a result of poor customer service, long queues, or inappropriate product listing. The information can be used to improve in those areas so that sales are optimized.
- Improved In-store Operation
Footfall count information can help in restocking of merchandise, staff shift allocation, and improvement of customer service, which are vital for constant growth. Distribution of more staffs in high traffic areas and shift allocation can be done depending on how many customers are in the store at a particular time.
- Measure the Effectiveness of New Ad Campaigns and Promotions
Retailers engage in Ad campaigns and promotions to increase sales. This is useful in monitoring and comparing the success of various advertisements and ads across different categories and stores.
- Enhanced Customer Service
Footfall counting benefits include giving insights on high traffic areas, which is useful in rectifying store layout and display to provide friction-less customer experience.
- Tailor Staff Schedules According to Footfall Patterns
Staff planning and positioning are critical to improving retail operation. Analytical data from people counting in retail will determine the time the store has most customers and areas with massive traffic in the retail so that the retail management can allocate staff schedules and also position staffs better.
Analysis of footfall counters is critical in understanding your store requirements. Making good use of people counting in retail data to meet customer requirement will significantly increase your sales.
If you would like to get help, please contact us by requesting a demo here.