Many businesses are still in the dark about how important people counting resources are to their ROI. Consequently, they’re so focused on the appearance of their retail store that they forget that information about their customers is also valuable. Today’s marketing strategy is: “about the consumers needs.” Thus, by utilizing people counting tools (particularly video), you can tailor your shopping experience to your customers needs and boost your revenue.
How Optimizing In-Store Operations Via Video Can Increase Sales
Understanding Your Foot Traffic
It’s important to understand how your in-store operations impacts your customers and your business. When you use video analytics, you begin to get real-time data on your customers shopping behavior. For example, are they gravitating towards seasonal sale items or how popular is your accent wall?
According to Ground Truth, “53 percent of all in-store purchases are digitally influenced.” This means retailers must utilize, optimize, and understand how video analytics used for people counting can influence increased foot traffic and boost their sales.
Empower Your Retail Brand
Optimizing in-store video analytics empowers your business to focus on the development of their products, streamline their store layout, and give the customers what they want. A recent study shows, “90 percent of all shoppers prefer an in-store experience.” When retail is involved, customers want to touch and feel what they’re purchasing. Video analytics is the perfect opportunity to find out what your customers “prefer.”
How Does In-Store Video Analytics Work
According to Forbes, “90 percent of all retail brands worldwide are prepared to utilize the Internet of Things.” In fact, they go on to say; “technology will revolutionize the retail shopping experience.” To this end, your business must use all of their available resources to stay competitive.
Video analytics focuses on the who, what, and when of your retail brand.
- Who is visiting your store
- What are your visitors most interested in
- When your visitors are frequenting your store
With this data, you can manage your retail brand from real-time video data. You can create custom programs with in-store video analytics that allows you to stay competitive, enhance your brand awareness, and tighten up on security.
Bottom Line: In-store video analytics meets your visual bio-metric needs and boosts your revenue.
Why Businesses Choose RetailFlux For Video Analytics
RetailFlux provides the technology tools to help your retail brand understand and boost their potential. For years, we have provided brick-and-mortar retailers the retail analytics they need. We specialize in resources that allow our partners to track and evaluate their marketing strategy, easily spot store glitches, sell more products, and align your resources based on customer behavior. You’re invited to contact us at RetailFlux when you’re ready to get started today.