Are you struggling to keep up with your retail competitors? Have you made recent improvements to your floor layout, but you’re not seeing an influx of customers? According to a recent Forbes study, “people are spending 50 percent more in-store than online.” So, why is your retail brand lagging behind the competitors? RetailFlux, technology experts suggest, “in-store analytics to get a grasp on your customers’ behavior to improve your sales.” With the phenomenal advances technology has had on every sector of business, learn how people counting devices can increase your retail sales and guarantee a successful ROI.
Why Your Retail Store Should Be Utilizing People Counting Devices
Counting people is indeed critical for retail analytics. Incorporating people counting into current key performance indicators (KPI) report provides you with conversion rate and also greater insight into your retail store once placed in the benchmark to target stability.
Analyze Customer Metrics
In in-store retail, dollar and cents aren’t the only numbers that will add up. Knowing how many people are coming into your retail store and turning into actual shoppers are also very important numbers. People counting devices give you an exact number of your actual customers which is an opportunity to analyze your customer metrics.
If you knew what promotions were a success or where your customers hang out, you could tailor their shopping experience, right? People counting devices provide in-depth analysis of customer behavior. Get real-time statistics on what customers are doing when they come into your store. Understanding your customer behavior is the key to enhancing the shopping experience for your customers.
Raise Your Conversion Rates
If you’re frustrated with your current conversion rate, footfall counting devices (i.e. heat map) can provide the data to set your retail store up for success. Find out when people are window shopping and turn those passer-by visitors into actual customers. According to Food Newsfeed, “only 35 percent of all retail stores actually track their foot-traffic” which is essential to raising your conversion rates.
Why Choose RetailFlux People Counting Resources For Your Retail Brand
At RetailFlux, our motto is: “discover, understand, and boost the potential.” We provide a complete set of retail analytics products with superior accuracy in the form of innovative visuals that includes:
- zone analysis
- queue monitoring
- shopper flow
and much more…
More importantly, we don’t rely on unstable WI-FI or low accuracy. Our footfall counting thrives on technology based on video content analysis. RetailFlux analytics is compatible with 99 percent of all CCTV cameras which means no additional hardware costs. When you’re ready to discuss the retail analytics that you need for your store, you’re invited to contact RetailFlux for more details today.