Retailers cannot afford to stand still if they want to succeed. Failure to adopt innovation puts brick and mortar stores at risk of losing their competitive edge. In-store cameras monitor activities in retail stores, and the videos can be analyzed to gain valuable insights about customers. The video analytics system in retail stores uses a similar principle to Google Analytics. For online businesses. Improving customer experience and the performance of the store should be your ultimate goal.
Improve Promotions
Your promotional offers should trigger the curiosity of customers and convince them to make a purchase. Placing promotions in the right place and at the right time is the best way of achieving positive results.
Video analytics allow you to know more about customers and use this information to tailor your promotions around their needs. Since promotions have limited time for success, the accurate data collected from in-store cameras ensure you get it right.
Improve Customer Experience
Once you know more about your customers, you have an easy time delivering satisfactory customer experience. Furthermore, customer behavior allows you to convert browsers into buyers.
You get to understand customer behavior in minute detail thanks to mappings of customer foot traffic throughout the store with this data you can optimize store layout and product placement. The people counting devices and heat map analytics gives to access to;
-
- Conversion rates
- Cumulative trajectory maps
- Dwelling time at displays
- Typical shoppers journey patterns
Loss Prevention
Lastly, in-store cameras data is changing the game in retail as you can see when a customer or employee is acting suspiciously. You can increase the security in your store by monitoring employee interactions with customers. The cameras cover erroneous voids where customers can easily shoplift. Linking the video to the point of sale transactions allows you to clarify what happened when you pinpoint a questionable sale.
Conclusion
Contact us to learn more about leveraging actionable data from video analytics allows you to stay ahead of your competition and boost your business’ bottom line.
