When door counter technology, also commonly referred to as customer counting, first entered into use in the retail environment, it provided little more than the bare-bones number of customers who walked through the door each day. Today, customer counter allows store management to improve customer experience in key ways:
By tracking the number of customers through the door on a given day, retail stores can lower operating costs by customizing their staffing schedules to allow for a higher employee-to-customer ratio on busier days and scheduling fewer employees on days when they expect fewer customers.
By scheduling deliveries for days when the store is expecting fewer customers, the store manager can minimize the disruption to the store operations as a whole.
By scheduling shelf-stocking, cleaning, and other non-customer interaction tasks on days when fewer customers are expected, retail stores can minimize employee downtime.
All of these improvements show how retail industries benefit from the customer counting concept. Still, they are vastly overshadowed by the extraordinary benefits brought by today’s analytical programs, some of which can include such remarkable technology as heat mapping and store optimization.
When you invest in a premium analytical tool such as Retailflux Count, you’ll fly straight on past those pure through-the-door numbers and begin to analyze your customer traffic in ways you never could before!
Customer tracking will no longer stop at the door. With the customer counter, you’ll be able to tell how many of those people made a purchase, making the transition from a visitor into a customer.
Gone are the days when a store’s daily customer count just announced how many employees to schedule on a specific day. Now, you’ll be able to track the conversion rate for the employees on duty, allowing you to know almost instantly who is making the highest number of sales!
To learn more about the innovative features that make customer counter more than just another digital doorman, contact us today or request a demonstration!