When a shopper enters your store, how does she behave? Which parts of the store does she visit? Are there areas in your store that shoppers don’t visit? Questions like these should convince you to look long and hard at what in-store operations may not be working. It may be time to develop a strategy to optimize your store.
The Importance of In-Store Optimization
Statistically speaking, shoppers visit only 20-40% of a store. The remaining areas of the store that see little traffic can significantly lower your sales per square foot/meter. Profit-related metrics–specifically, sales conversions, in-store conversions, and average purchase value–are also negatively affected if the store is not optimally utilized.
Other factors come into play: store layout, product positioning, merchandising, promotions, and having the right staff assigned at the right time. But it’s difficult to make adjustments to these factors if you don’t have enough accurate information about what your shoppers are doing or where they go to your store.
Tools such as heatmap analysis software can provide this information by gathering shopper behavior data and analyzing it. The software shows you the zones that a shopper moves through and even the product a shopper shows interest in. By using the feedback that people counter analysis software provides, you can modify your store’s floor plan and in-store operations to improve the shopper experience and increase sales.
Why Heatmap Analysis Works Especially Well for Optimizing Your Store
Heatmap analysis software visualizes shopper flow throughout the layout of your store. It tracks every shopper, where they pass by, where they linger in a specific zone and how long they spent there. The heatmap format is the most advantageous feature of this software because it allows you to see exactly where your hot zones and cold zones are in warmer colors and cooler colors, respectively.
And because you can access shopper behavior data in real-time, you can make immediate modifications to your store’s floor plan. This data is also helpful for planning in-store operations that can improve a shopper’s journey through your store. You also have the ability to benchmark, since shopper behavior data is captured over different time intervals, giving you even more opportunities to fine-tune your retail operation.
A strategy for in-store optimization involves many moving parts. But heatmap and people counter analysis software uses advanced analytics to give you the data you need to successfully optimize your store. Want more information? Contact us today!