Accurately counting the number of people that enter your business premises of the facility can help you make smart decisions. Thanks to technology, you can determine the people that walk into your store by the hour, day, month, or during special times such as promotions.
Why should you use people counting data?
Every business aims in increasing sales and reducing costs. In this era, to survive and being successful is getting harder because of the high competition level. There are many benefits and advantages for your business from cost-effective approaches to create loyal customers by using the people counting system. RetailFlux people counting system is compatible with ordinary CCTV cameras for small or big businesses without distinction.
Monitoring and increasing conversion rate
As a retailer, the data you collect from different segments can help you determine sales and people who enter your store which is conversion rates. You can use the traffic to identify the parts where a majority of your shoppers spend their time. When you understand the motion inside your store, you can re-organize products to push consumers further in and attract them to new items.
Optimize promotions and sales
When you organize a promotion, your primary goal is to increase sales. Monitoring customer traffic in your store can help you see if customers are interested in your sale. An increase in traffic means that your campaign is working, but if there are no spikes, you might need to make adjustments.
Observing traffic in your facility will provide insights into peak hours. You can use the data to increase the staff during peak hours and reduce them in slower to maximize profits and improve your customer service. Varying your staffing according to customer traffic will also help you optimize the cost of staffing.
As more people walk into your store for specific items, some areas might be more crowded than others. If you are operating a public space such as casino, airport, train, bus terminus, you can rearrange facilities to improve circulation.
Besides, in-store communication that is discount banners, posters, etc. is valuable for stores. You can advance your promotions in accordance with traffic rates.
Track performance across several stores
If you are operating several stores across a city of the region, you can use people traffic to analyze performance. Thus, you can benchmark different stores’ performance, marketing campaign results, and customer traffic demands. By using a people counter system or door counter system, you can easily optimize and arrange store operations and staff according to customer traffic.
How to start?
Let’s face it – big data is not the future; it’s the present. If your business is yet to invest in people counting systems, you are missing critical data that can transform your operations. Contact us and find out what RetailFlux people counting system can help you.