It’s every hotel manager’s dream to provide exceptional services to the customers, hoping the customer leaves happier and with plans to come back.
Innovation is driving the hotel and hospitality industry and hotels are adopting digital and analytical tools to stay competitive as well as provide a personalized experience to their clientele.
The success of brick and mortar businesses such as hotels and casinos is measured by the number of people who pass through their doors. People counting technologies are proving to be the most efficient.
People counting systems deliver different reports on different areas, which can be hotels can adopt. They include;
- Sales conversion report
Using the ratio of traffic to the number of sales as a measure of store performance.
- Marketing effectiveness report
It’s quantifying the impact of marketing campaigns based on the hotel’s footfall, how frequently customers visit, and new customers.
Importance of People Counting System for Hotels
Planning is key to the growth of any business. People counting solutions enable you to better plan and exceeds the needs of your clientele. This includes ensuring restaurants have enough supplies, hotels have rooms and are ready, and venues have tickets.
Accurate inventory can improve the ordering of supplies, decrease loss, which makes it possible to optimize your inventory cost. No manager wants to be seen as unprofessional for not giving the best services and in turn, lose potential customers.
Enhance Overall Customer Experience
All top-class hotels and casinos share a lot of features. The decision for a potential customer to come to your hotel and not go to another comes down to the small details like the impact you leave to a customer when they go. Things like time are taken to check-in, how long a customer has to wait for a table does influence the decision of the customer.
As the need of customers changes, they are on the lookout for hotels which have details the guest wants readily available when they ask. Also, hotels that take in suggestions from guests to make their experience better will make the cut.
Measuring Visitors Traffic
Your hotel and casino need to have an accurate count of people who go through your doors daily, weekly, and even monthly. You can be able to determine how decisions made have impacted the performance of the hotel by having insight on how many visitors turned into customers and how many customers you lost.
The data can be used to maximize profits and revenue: this involves providing a customized experience — different rates to different customers at different times. There is also menu engineering, which produces reports to indicate menu item selections through customer segmentation.
This data helps you as a manager in making decisions when there are essential adjustments needed.
Customers are leaving data trails that is useful for anyone in the hotel and hospitality industry. Acting on this data will not only help hotels and casinos grow their revenue but also improve the customer experience. People counting solutions help managers to see the bigger picture of what’s going on in the hotel.
Contact us today for people counting tools and the necessary insights