The number of customers entering your store is an important metric in determining the progress of your business, and in making critical decisions on the areas to optimize. Here are four reasons you need to measure the people counting analysis for your business.
Stay ahead of the competition with people counting system
Foot traffic analysis will show you the number of people stepping into your store, the number that actually make purchases, and those that abandon the carts. This information can help you determine the areas to improve by finding out why some shoppers drop the carts.
Optimize your staffing with people counting sensors
The number of visitors in your store and their behavioral patterns may call your staffing into focus. The data will show which sections of the store they visit the most, so you can have more staff to attend to them positioned strategically in such places. Such measures may reduce the number of shoppers abandoning their carts.
Plan for the weather
The prevailing weather has a direct impact on the number of clients entering your business premises. A study by Business.com shows that customers are less likely to visit your store in gloomy weather. During this period, many people prefer to do their shopping online. Mobilize your staff to be ready to attend to them when the weather is better.
Determine your marketing success
You can measure the performance of your marketing strategies by analyzing visitor traffic to your business. According to Thrive Analytics, more than 50% of small businesses changed their marketing strategies in 2017 from traditional to digital advertising and social media marketing. This was after they learned that traditional ads were not driving enough foot traffic to their stores.
The growing competition in the retail sector has forced store owners to find ways of staying afloat. One such measure is taking note of the people counting analysis with unique sensors, which can help determine whether the marketing strategies in place are effective.
Need more information? Contact us today.