In a world where customers are more demanding and more conscious than ever before, retailers must look for alternative ways to provide excellent shopping experience and make a good and lasting impression on their customers.
By now, you’ve heard about people counting technologies. If you haven’t, they are electronic devices used to measure the number of people who pass through your doors every day or footfall. If you’re looking to improve and remain competitive in retail, you have to leverage technological solutions to optimize operations.
Here are the top benefits of using people counting technologies:
Real-time occupancy monitoring technology for health and safety reasons has been adopted in the past for live occupancy information in leisure complexes, play centers, and nightclubs. Today the technology is being used in supermarkets, retail stores, pharmacies, and public places to promote social distancing and control density occupancy as basic measures to combat the spread of the novel coronavirus.
2. Optimization of Sales and Conversion Rates
Conversion rates are valuable metrics to assess the performance of sales-related activities. Footfall is crucial in understanding your customers, to know if you meet, or even exceed their expectations.
Utilizing people counting systems will help you optimize your peak hours and maximize your sales. Data obtained from the footfall combined with checkout data, tell you the difference between customers got in and how many bought anything.
With this data, you can take the necessary steps to determine why some customers left without a purchase and help prevent reoccurrence.
3. It Provides Valuable Visitor’s Analytics
Reliable data of your footfall can provide insights into the flow, numbers, and times when people come into the store.
This information is helpful in planning and scheduling of activities and staff according to forecasted traffic. It will help identify peak and off-peak hours, which also helps minimize disruptions in the store.
4. Improve Customer Experience
Brick and mortar stores revolve around customer experience. Ensuring your customers get the best services should be one of the main objectives of the business. Data from people counting technologies is essential to identify the most appropriate time to put the best efforts by understanding the customers’ behavior and trends.
Better scheduling, fewer disruptions, personal touch, interactions with the customers are the nuances that make your business stand out. In the retail business, customer experience (CX) is what makes the difference between a customer walking out without buying anything and the same customer buying more and even coming back next time.
People counting is essential for providing an exceptional customer experience.
Having people counting technology and analytics will go a long way in helping you grow your business by;
- Real-time occupancy monitoring
- Provide more safety area
- Increasing conversion rates
- Optimizing your costs
- Managing staff accordingly
- Having more effective marketing campaigns
- Offering optimal shopping experience your customers are looking for