Why Should Shopping Malls Use People Counters: CPM and SSF Metrics
Evaluating marketing campaign effectiveness can not rely solely on sales figures. Increased foot traffic must be taken into account. Not all shoppers will buy on the first visit. They also may spend on other than the target merchandise or...
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Applications of Heatmap Analytics in Retail
If you are a brick and mortar retailer, how do you organize your product placement, pricing, staffing, promotions, and other aspects of your sales plan? It isn’t easy, and it requires a lot of research and some tough decisions...
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Ensuring High-Quality Return on Investment
Return on investment, or ROI, is important to retailers. If you’re spending money from your precious budget, you want to make sure there is an equal or increased payoff at the other end. Unfortunately, some expenditures, such as office...
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Traditional vs Modern Retail Stores
The transformation of retail since the 1950s means traditional vs modern retail stores and the changes have been phenomenal. In the 1950s, before the advent of shopping malls and big-box commercialism, relatively small, locally owned retail establishments were the norm. And,...
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Retail Performance Benchmarking
PCount offers you the opportunity to track the number of people who enter your store. That’s a valuable piece of information–but why? Retail performance benchmarking allows you to determine just how your store is really performing in a variety of ways....
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Applications and Solutions of Heat Map Data Analytics in Retail Store Environments
Analytics has been the penultimate big data marketing tool for e-commerce for a decade or more. There are so many amazing analytics platforms available as e-commerce solutions. Maximizing sales via big data analytics is only as good as...
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