How Heatmaps Improve Retail Stores’ Resource Planning
Having a marketable product in a high traffic retail location are two important elements in successfully making a desired profit. The idea and the execution of the idea are different because of the variables in-between. In this regard, let’s...
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Applications of Heat Map Analytics in Retail: The New Way of Understanding Shopper Behavior
Target audiences who visit your brick-and-mortar storefronts are so diverse these days that you need a way to find out more about their behavior and WHY they do what they do. By using applications of heat map analytics in retail shopper marketing, this...
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How Heatmap Analytics can Improve Staffing and Customer Loyalty in Retail Stores
Retail stores have many business aspects to consider when running their day-to-day operations, yet the goal is always to engage customers and convert sales. Marketing efforts for this purpose shouldn’t only be confined to advertising, displays, or even an...
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Three Ways Heatmap Analytics Improves Resource Planning
Digital retailers and marketers have long used heatmap analytics on their web-pages. They monitor and track how long users stay on a certain page. They use these metrics to carry out AB tests that assist in determining which marketing...
Read more Retail Business Intelligence Fundamentals of Quality Business
In retail business intelligence, the most essential piece of business intelligence (BI) management and owners need in order to continue driving profit, increase efficiency, and manage multiple locations is the number of people walking through your door. Sales rates, per-ticket...
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Retail in 2018: Expectations and Reality What Will Happen?
Retail is a harshly competitive market and there are many projections done to find out just how much revenue will be earned for the year. Sometimes the projections are spot on, and other times they fail miserably. Where do...
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Applications of Heatmap Analytics in Retail
If you are a brick and mortar retailer, how do you organize your product placement, pricing, staffing, promotions, and other aspects of your sales plan? It isn’t easy, and it requires a lot of research and some tough decisions...
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Try these: 5 tips for survival in tough markets
With new competition from online sellers and continued competition from other retailers, maintaining a successful brick and mortar retail store is no easy task. Luckily, there are things that you can do to get a leg up on the...
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Social Media and PCount Can Increase Store Traffic and Revenue
Engaging with consumers on social media is becoming the norm in today’s digital age, but did you know that networking on these sites also increases in-store sales? Take major clothing retailer J.Crew Group as an example. In a report they...
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Ensuring High-Quality Return on Investment
Return on investment, or ROI, is important to retailers. If you’re spending money from your precious budget, you want to make sure there is an equal or increased payoff at the other end. Unfortunately, some expenditures, such as office...
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