Applications of Heat Map Analytics in Retail: Determine Your Hot & Cold Zones To Realize More Profit
Every square inch of space in your storefront costs you money and you realize you need a better way to make sure that all these areas pay their own way. By using applications of heat map analytics in your retail resource...
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Investing in Heatmap Analytics in Retail vs. Traditional/Digital Marketing
Stores in prime retail environments with heavy traffic such as: indoor/outdoor malls, downtown areas, or tourist attraction areas, have a distinct marketing advantage. Store owners are paying higher rent prices per square feet for these prime locations, therefor need to...
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Promotion Strategies for the Holidays
Holidays present a unique opportunity for many businesses. Not only do you have the chance to sell more products than you would during the rest of the year, you also have the chance to attract new customers and potentially...
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PCount: Performance Benchmarking Solution for Chain Stores
PCount is a performance benchmarking solution for chain stores that really helps businesses understand their customers and their business practices better. Let’s face it, businesses rely on customers. Understanding how, when, and why customers interact with your locations can help...
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Understanding the Expectations of a Store Manager
Successful businesses know and understand how to generate revenue. Having competent people to oversee the growth of your company begins with having staff that understands the expectations of what it entails as a proficient store manager. If your store manager...
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Advertising Trends for Retail Show Increasing Modernization
It wasn’t very long ago that hardly any brick-and-mortar stores had respectable websites, let alone the ability to make use of advances in other technology. Now, it seems that every major company not only has a site with e-commerce...
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Why Using IP Cameras is Such a Great Idea?
If your company is using analog cameras instead of IP cameras for analytics, here’s some reasons why making a switch is a good idea and why IP is better. ANALOG IS FADING TECH Analog systems are on the way...
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Customer Conversion for Retailers Through Customer Traffic Research
Customer traffic and conversion are important stats for retailers to monitoras it directly impacts the total sales. While increasing the total potential customers that walk into the store is critical, it is even more important to convert those potential...
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Customer Traffic Using Visitors Per Store Space Metric
So you may have had customer complaints about the amount of traffic in your store, what do you do? Try using the visitors per store space metric to see what can be done! If you have a lot of traffic...
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