Visualizing Shopper & Store Interaction
Retail is a dynamic environment, which is highly variable in terms of pricing, branding, shopper behavior and trends. Therefore, continuous testing and optimizing the business decisions are crucial. With RetailFlux shopper flow analytics, the retailers gain the essential insights to maximize their revenue as well as cutting down redundant expenses. RetailFlux shopper flow solution is a powerful & popular tool used by retailers and retail researchers for understanding in-store shopper behavior. The basic idea behind RetailFlux shopper flow analytic is to utilize existing in-store CCTV cameras. Then an intelligent software analyzes in-store footage to find out summaries of shopper activities. The shopper flow system can detect and visualize in-store shopper activities with high accuracy thanks to its video processing based technology.
A/B Testing & Optimization
Analogous to the medical diagnostic tools like X-ray, RetailFlux shopper flow software enables the retailers to capture their stores’ health condition. RetailFlux analytics takes clear pictures of the retail stores containing shopper behavior patterns in the format of handy heatmap images.
The insights presented by our shopper flow suite are employed for optimizing vital retailing activities such as marketing, store layout, merchandising and daily operations. RetailFlux shopper flow solution supports the retailers’ decision making activities by providing shopper & store interaction patterns in a fine detail. In RetailFlux analytics, shopper activities at any point of the store is reported. By this way, hot and cold areas of the store can be easily spotted.
Heat maps are the building blocks of RetailFlux shopper flow platform. All dimensions of shopper activity from individual camera views are detected and reported in heat map format. See details
StoreFlux is an unique heatmap reporting tool that can combine multiple camera views into one frame. With the help of StoreFlux reports, an aggregated view of the whole store is available. See details
Arbitrary zones can be defined by the RetailFlux users, and the system will start specifically analyze the defined region in order to extract metrics including passersby, impressions and dwell time. See details
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