Shopping Malls

Actionable Insights Engineered for Malls

Drive shopper flow wisely

Shopping malls are one of the most attractive places in modern cities. As a mall manager, it is extremely important to provide shoppers with a unique shopping experience. It is also essential to satisfy shop tenants by driving sufficient shopper traffic in front of their stores. Achieving the right balance could be tricky but with the right analytical tool it could become effortless. The insights provided by RetailFlux analytical tools enable mall managers to understand shopper journey within the mall. They can also identify key zones and accurately measure mall traffic. Therefore mall managers have the complete supervision on both shopper experience and tenant satisfaction.

Benefits of Retailflux Analytics for Shopping Malls

Traffic

Mall traffic can be accurately measured by RetailFlux counters. In addition to entrance counting, RetailFlux analytics are highly recommended for detecting floor and sector traffic inside the building.

Hot Spots

The hot and cold spots of a mall are easily identifiable within RetailFlux cloud system. Key area identification is a major requirement for the managers who are willing to construct a profitable shopper flow structure for all tenants.

Dwell Time

In order to create a fluent shopping atmosphere, dwell time measurements within the building are vital insights. Knowing dwell time at any point of the building gives the ability to easily optimize typical service tasks like security, cleaning and hospitality.

Benchmarking

RetailFlux software presents both visualized and numeric benchmark reports about the major components of building such as floors, sectors, stores and digital displays. One can effortlessly compare and analyze key factors effecting shopping experience.

Sector Analysis

Dividing the mall into sectors provides a more detailed study on all metric provided by RetailFlux. The managers can introduce building sectors to the system, and specific reports about the defined sectors can be generated.

Hallway & Space Utilization

Getting more profit from interior space utilization is possible with the help of RetailFlux insights. Especially, temporary events and promotion activities can be adjusted by considering the in-store shopper journey parameters.

Rent

From RetailFlux reporting system, mall owners get individual shop traffic metrics as well. Shop traffic data can be employed to re-calculate rent prices for different regions of the building. It also helps the managers to justify their pricing strategies to the tenants.

Sell Data

Mall owners can easily sell RetailFlux data to the tenants and brands. Since RetailFlux insights include bottom to top shopper journey reports, the insights are also essential for all retailers.

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