Investing in Heatmap Analytics in Retail vs. Traditional/Digital Marketing
Stores in prime retail environments with heavy traffic such as: indoor/outdoor malls, downtown areas, or tourist attraction areas, have a distinct marketing advantage. Store owners are paying higher rent prices per square feet for these prime locations, therefor need to...
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Three Ways Heatmap Analytics Improves Resource Planning
Digital retailers and marketers have long used heatmap analytics on their web-pages. They monitor and track how long users stay on a certain page. They use these metrics to carry out AB tests that assist in determining which marketing...
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Boom Your Business With People Counting Data
People counting data can easily boom your business and also increase sales conversion rates by analyzing customer service challenges. In a case where shoppers’ traffic is excessive but sales are falling, the issue could possibly be that insufficient workers...
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Why Should Shopping Malls Use People Counters: CPM and SSF Metrics
Evaluating marketing campaign effectiveness can not rely solely on sales figures. Increased foot traffic must be taken into account. Not all shoppers will buy on the first visit. They also may spend on other than the target merchandise or...
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Applications of Heatmap Analytics in Retail
If you are a brick and mortar retailer, how do you organize your product placement, pricing, staffing, promotions, and other aspects of your sales plan? It isn’t easy, and it requires a lot of research and some tough decisions...
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Try these: 5 tips for survival in tough markets
With new competition from online sellers and continued competition from other retailers, maintaining a successful brick and mortar retail store is no easy task. Luckily, there are things that you can do to get a leg up on the...
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Social Media and PCount Can Increase Store Traffic and Revenue
Engaging with consumers on social media is becoming the norm in today’s digital age, but did you know that networking on these sites also increases in-store sales? Take major clothing retailer J.Crew Group as an example. In a report they...
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Efficient Staff Planning for Retailers
As a business owner, your primary goal is to increase profit. This requires a careful balance of resources, expenditures, pricing, and numerous other factors intended to ensure that you earn more than you spend. And when you own and...
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Traditional vs Modern Retail Stores
The transformation of retail since the 1950s means traditional vs modern retail stores and the changes have been phenomenal. In the 1950s, before the advent of shopping malls and big-box commercialism, relatively small, locally owned retail establishments were the norm. And,...
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Retail Performance Benchmarking
PCount offers you the opportunity to track the number of people who enter your store. That’s a valuable piece of information–but why? Retail performance benchmarking allows you to determine just how your store is really performing in a variety of ways....
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