Shopper Behavior Data: How Can You Optimize Your Store?
When a shopper enters your store, how does she behave? Which parts of the store does she visit? Are there areas in your store that shoppers don’t visit? Questions like these should convince you to look long and hard...
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Applications of Heat Map Analytics in Retail: The New Way of Understanding Shopper Behavior
Target audiences who visit your brick-and-mortar storefronts are so diverse these days that you need a way to find out more about their behavior and WHY they do what they do. By using applications of heat map analytics in retail shopper marketing, this...
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