Applications of Heat Map Analytics in Retail: The New Way of Understanding Shopper Behavior
Target audiences who visit your brick-and-mortar storefronts are so diverse these days that you need a way to find out more about their behavior and WHY they do what they do. By using applications of heat map analytics in retail shopper marketing, this...
Read more
Applications Of Heatmap Analytics In Retail: Maximizing Store Layout
Shopper flow is perhaps the most important insight to a brick and mortar retailer. You have carefully, meticulously arranged your fixtures and lighting in order to highlight what you believe to be your best product mix with an eye...
Read more
Investing in Heatmap Analytics in Retail vs. Traditional/Digital Marketing
Stores in prime retail environments with heavy traffic such as: indoor/outdoor malls, downtown areas, or tourist attraction areas, have a distinct marketing advantage. Store owners are paying higher rent prices per square feet for these prime locations, therefor need to...
Read more
Three Ways Heatmap Analytics Improves Resource Planning
Digital retailers and marketers have long used heatmap analytics on their web-pages. They monitor and track how long users stay on a certain page. They use these metrics to carry out AB tests that assist in determining which marketing...
Read more
Retail in 2018: Expectations and Reality What Will Happen?
Retail is a harshly competitive market and there are many projections done to find out just how much revenue will be earned for the year. Sometimes the projections are spot on, and other times they fail miserably. Where do...
Read more
Maximizing Customer Satisfaction
Have you ever wanted to be a fly on the wall at your retail store to find out what exactly customers do? Imagine being able to track shopper flow and behavior. Imagine the technology that can calculate a customer’s...
Read more
Traditional vs Modern Retail Stores
The transformation of retail since the 1950s means traditional vs modern retail stores and the changes have been phenomenal. In the 1950s, before the advent of shopping malls and big-box commercialism, relatively small, locally owned retail establishments were the norm. And,...
Read more
Discovering Your Store’s Potential Addressing Visitor Traffic Glitches
Your brick and mortar store has a vast amount of potential, and you’re constantly discovering new ways that you can increase that potential. By using continuous traffic measurement through PCount, you’re already ensuring that you can quickly take advantage...
Read more
Advertising Trends For Retail: Your Online Presence Is Important
Maintaining an online presence is important to retail competitiveness. Competition from online shoppers continues to increase as technology conveniently places itself in each customer’s finger tips. But brick-and-mortar stores have a role to play in the online battle for customers. It...
Read more
Advertising Trends for Retail Show Increasing Modernization
It wasn’t very long ago that hardly any brick-and-mortar stores had respectable websites, let alone the ability to make use of advances in other technology. Now, it seems that every major company not only has a site with e-commerce...
Read more