How Heatmaps Improve Retail Stores’ Resource Planning
Having a marketable product in a high traffic retail location are two important elements in successfully making a desired profit. The idea and the execution of the idea are different because of the variables in-between. In this regard, let’s...
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Using Heatmap Analytics to Maximize Profit in Shopping Center Retail Spaces
There are many different types of shopping centers where retailers are trying to make a profit. No matter the type, the spaces are desirable because of the high shopper traffic, which means they’re more expensive too. This is a...
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Applications of Heat Map Analytics in Retail: Determine Your Hot & Cold Zones To Realize More Profit
Every square inch of space in your storefront costs you money and you realize you need a better way to make sure that all these areas pay their own way. By using applications of heat map analytics in your retail resource...
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Applications of Heat Map Analytics in Retail: The New Way of Understanding Shopper Behavior
Target audiences who visit your brick-and-mortar storefronts are so diverse these days that you need a way to find out more about their behavior and WHY they do what they do. By using applications of heat map analytics in retail shopper marketing, this...
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Applications Of Heatmap Analytics In Retail: Maximizing Store Layout
Shopper flow is perhaps the most important insight to a brick and mortar retailer. You have carefully, meticulously arranged your fixtures and lighting in order to highlight what you believe to be your best product mix with an eye...
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Investing in Heatmap Analytics in Retail vs. Traditional/Digital Marketing
Stores in prime retail environments with heavy traffic such as: indoor/outdoor malls, downtown areas, or tourist attraction areas, have a distinct marketing advantage. Store owners are paying higher rent prices per square feet for these prime locations, therefor need to...
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Three Ways Heatmap Analytics Improves Resource Planning
Digital retailers and marketers have long used heatmap analytics on their web-pages. They monitor and track how long users stay on a certain page. They use these metrics to carry out AB tests that assist in determining which marketing...
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Retail in 2018: Expectations and Reality What Will Happen?
Retail is a harshly competitive market and there are many projections done to find out just how much revenue will be earned for the year. Sometimes the projections are spot on, and other times they fail miserably. Where do...
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Maximizing Customer Satisfaction
Have you ever wanted to be a fly on the wall at your retail store to find out what exactly customers do? Imagine being able to track shopper flow and behavior. Imagine the technology that can calculate a customer’s...
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Traditional vs Modern Retail Stores
The transformation of retail since the 1950s means traditional vs modern retail stores and the changes have been phenomenal. In the 1950s, before the advent of shopping malls and big-box commercialism, relatively small, locally owned retail establishments were the norm. And,...
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