Shopper Behavior Data: How Can You Optimize Your Store?
When a shopper enters your store, how does she behave? Which parts of the store does she visit? Are there areas in your store that shoppers don’t visit? Questions like these should convince you to look long and hard...
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Why Do Retailers Use A Customer Counter?
When door counter technology, also commonly referred to as customer counting, first entered into use in the retail environment, it provided little more than the bare-bones number of customers who walked through the door each day. Today, customer counter...
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How Footfall Counting Can Benefit a Your Business
Footfall also, known as people counting, refers to the number of individuals who walk into a retail store. Footfall counting is achieved through the use of systems to track the number of people in retail. Footfall counting benefits include;...
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5 Ways People Counting and Tracking Aids Retail Operations
Accurate data is essential for the growth of any retail business. Retailers rely heavily on accurate data to increase their profits and stay relevant in a highly competitive retail environment. Retail stores conduct data analysis to enable them to...
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Top Three Advantages You Get Through A Door Counting System
Does knowing your customer traffic improve your business? Footfall counting provides insight into client habits by tracking the number of people entering and leaving your store. Here are some people counting benefits. Optimize Staffing By revealing traffic patterns, footfall...
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People Counting From Past To Today
Since the early 1970’s, when door counter device was first introduced into the retail world, this method of tracking customer volume and movement has been an effective part of retail marketing strategy. Nowadays, sophisticated technology allows businesses to collect highly...
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