Top Three Benefits of Video Analytics for Brick and Mortar Businesses
Retailers cannot afford to stand still if they want to succeed. Failure to adopt innovation puts brick and mortar stores at risk of losing their competitive edge. In-store cameras monitor activities in retail stores, and the videos can be...
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How Video Analytic Increases Sales
Many businesses are still in the dark about how important people counting resources are to their ROI. Consequently, they’re so focused on the appearance of their retail store that they forget that information about their customers is also valuable....
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How Footfall Counting Can Benefit a Your Business
Footfall also, known as people counting, refers to the number of individuals who walk into a retail store. Footfall counting is achieved through the use of systems to track the number of people in retail. Footfall counting benefits include;...
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5 Ways People Counting and Tracking Aids Retail Operations
Accurate data is essential for the growth of any retail business. Retailers rely heavily on accurate data to increase their profits and stay relevant in a highly competitive retail environment. Retail stores conduct data analysis to enable them to...
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Top Three Advantages You Get Through A Door Counting System
Does knowing your customer traffic improve your business? Footfall counting provides insight into client habits by tracking the number of people entering and leaving your store. Here are some people counting benefits. Optimize Staffing By revealing traffic patterns, footfall...
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How Counting Your Foot Traffic Can Help Your Business
Is your business doing numbers? Many businesses tabulate their revenue in dollars and cents, but your foot traffic is the key. Without customers, you’re not doing numbers at all. In fact, keeping track of how many people attend your...
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How People Counting Analytics Can Make Your Shopping Mall More Competitive
The competition from a booming e-commerce market and the waning effectiveness of traditional marketing channels present significant challenges for shopping malls. Another equally important obstacle keeping shopping malls from gaining competitive traction is a lack of customer insights. Online...
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Top Benefits of People Counting
One advantage a retail store enjoys over online sales is in the convenience shoppers have to inspect and try out goods before completing transactions. For this reason, retail stores can align with the emerging trend of e-commerce. With the...
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People Counting: Retail’s Hidden Secret
Why Is People Counting Important? People counting system is an important facet of managing a successful retail location. The chances are if you own a retail location you also understand the importance of properly understanding its foot traffic. People...
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People Counting From Past To Today
Since the early 1970’s, when door counter device was first introduced into the retail world, this method of tracking customer volume and movement has been an effective part of retail marketing strategy. Nowadays, sophisticated technology allows businesses to collect highly...
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