Investing in Heatmap Analytics in Retail vs. Traditional/Digital Marketing
Stores in prime retail environments with heavy traffic such as: indoor/outdoor malls, downtown areas, or tourist attraction areas, have a distinct marketing advantage. Store owners are paying higher rent prices per square feet for these prime locations, therefor need to...
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The Importance of a People Counting System
You might be wondering if it is really important to know the exact number of people who visit your store, business or other venue. A people counting solution offers you many advantages to make money and save money. They...
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Boom Your Business With People Counting Data
People counting data can easily boom your business and also increase sales conversion rates by analyzing customer service challenges. In a case where shoppers’ traffic is excessive but sales are falling, the issue could possibly be that insufficient workers...
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Why Should Shopping Malls Use People Counters: CPM and SSF Metrics
Evaluating marketing campaign effectiveness can not rely solely on sales figures. Increased foot traffic must be taken into account. Not all shoppers will buy on the first visit. They also may spend on other than the target merchandise or...
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Maximizing Customer Satisfaction
Have you ever wanted to be a fly on the wall at your retail store to find out what exactly customers do? Imagine being able to track shopper flow and behavior. Imagine the technology that can calculate a customer’s...
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Try these: 5 tips for survival in tough markets
With new competition from online sellers and continued competition from other retailers, maintaining a successful brick and mortar retail store is no easy task. Luckily, there are things that you can do to get a leg up on the...
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Social Media and PCount Can Increase Store Traffic and Revenue
Engaging with consumers on social media is becoming the norm in today’s digital age, but did you know that networking on these sites also increases in-store sales? Take major clothing retailer J.Crew Group as an example. In a report they...
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Retail Performance Benchmarking
PCount offers you the opportunity to track the number of people who enter your store. That’s a valuable piece of information–but why? Retail performance benchmarking allows you to determine just how your store is really performing in a variety of ways....
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Promotion Strategies for the Holidays
Holidays present a unique opportunity for many businesses. Not only do you have the chance to sell more products than you would during the rest of the year, you also have the chance to attract new customers and potentially...
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PCount: Performance Benchmarking Solution for Chain Stores
PCount is a performance benchmarking solution for chain stores that really helps businesses understand their customers and their business practices better. Let’s face it, businesses rely on customers. Understanding how, when, and why customers interact with your locations can help...
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