Three Ways Heatmap Analytics Improves Resource Planning
Digital retailers and marketers have long used heatmap analytics on their web-pages. They monitor and track how long users stay on a certain page. They use these metrics to carry out AB tests that assist in determining which marketing...
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Retail Business Intelligence Fundamentals of Quality Business
In retail business intelligence, the most essential piece of business intelligence (BI) management and owners need in order to continue driving profit, increase efficiency, and manage multiple locations is the number of people walking through your door. Sales rates, per-ticket...
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Boom Your Business With People Counting Data
People counting data can easily boom your business and also increase sales conversion rates by analyzing customer service challenges. In a case where shoppers’ traffic is excessive but sales are falling, the issue could possibly be that insufficient workers...
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Social Media and PCount Can Increase Store Traffic and Revenue
Engaging with consumers on social media is becoming the norm in today’s digital age, but did you know that networking on these sites also increases in-store sales? Take major clothing retailer J.Crew Group as an example. In a report they...
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Key Success Factors of Retail in an Increasingly Online World
When it comes to retail locations, the playing field has changed drastically over the years. Today, with online shopping and Internet-based stores popping up daily, both new and established traditional stores need to focus their efforts if they want...
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Promotion Strategies for the Holidays
Holidays present a unique opportunity for many businesses. Not only do you have the chance to sell more products than you would during the rest of the year, you also have the chance to attract new customers and potentially...
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Understanding Shopper & Store Interaction Mechanics
Analytics give retailers a better idea of how to enhance customer loyalty because they allow them to give consumers an experience that is tailor-made to fit individual needs. Trying to pinpoint the best ways to engage shoppers these days...
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